In the era of digital marketing and relatable online presence, companies recognise the importance of visually representing their team to establish trust and professionalism. One such company, Greaves West & Ayre, recently asked for my photography services to capture new headshots and team photos for their upcoming website rebrand, their brochures, social media, and emails. I was eager to bring out the unique personalities and expertise of each team member whilst maintaining consistency throughout.

I particularly like how the ‘Our People’ page turned out.

Prior to the photoshoots, I collaborated closely with Lynne from the marketing team at Greaves West & Ayre to understand her vision and objectives. We discussed the desired style and tone that would align with their brand identity. It was important to create a cohesive look that showcased the team's professionalism while keeping their individuality.

I began by focusing on the individual headshots. Each team member took turns in front of the camera, and I provided guidance to help them feel at ease and project their professional image. I paid close attention to their body language, facial expressions, and overall confidence. By providing gentle direction and encouragement, I aimed to bring out their unique qualities and ensure their personalities shone through.

Following the individual headshots, we moved on to capturing the team photos. The objective here was to showcase the unity and collaboration among Greaves West & Ayre's team members.

It was easy to see the true sense of teamwork as the team members interacted and shared their expertise, reflecting the firm's commitment to providing exceptional client service. Through a combination of candid and posed shots, I looked to capture images that conveyed both professionalism and approachability whilst giving the viewer an idea of what to expect when visiting the office.

Greaves West & Ayre's decision to update their branding images for their new website is proof of their commitment to staying relevant online.

By working with the marketing team and maintaining a relaxed atmosphere, we were able to create a series of cohesive headshots and team photos that represent Greaves West & Ayre's expertise, trustworthiness, and dedication to their clients. These visuals will undoubtedly enhance their online reputation and leave a lasting impression on their audience, setting them apart from their competitors.

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